Business Brand Management Solutions
You may be wondering…what does brand management have to do with my brand’s reputation?
Brand consistency is key, so if you run a large business, brand management solutions are your company’s biggest asset.
By implementing a brand management solution, you can often eliminate potential reputation pitfalls.
However, managing a brand across constantly changing delivery channels serving a wide range of stakeholder and users can deem challenging.
Brands must maintain a consistent tone of voice across advertising, editorial, websites and multiple other platforms.
Unifying your brand message and tone can take a lot of brainstorming, then a proper execution plan.
For effective brand management, the brand owner must keep control of its assets, circulate new ones, and retire outdated ones, all while keeping an eye on budget, efficiency and effectiveness.
While it seems daunting, MyCleanRep can help you get your whole organization on board and into a solid brand management routine that will keep your reputation intact.
4 Key Tips for Business Brand Management:
1. Set Rules.
Outline how you want your brand to be represented.
This should be made clear to all stakeholders, top executives, C-level executives, employees, franchisees, third-parties and vendors.
These rules should be well-thought-out and layout in detail rules that all brand assets must satisfy.
Typical brand management rules include pantone color and precise font of the logo, image rights and use cases, trademark details, the company code of conduct, core values, and more.
2. Third-Party Communication.
The lines of communication between suppliers and consultants aren’t always as direct as within the company.
In order to ensure your third-party partnerships are one of mutual respect and acknowledgement of brand image, it is best to share your brand management rules with all third-parties and vendors during initial discussions.
By being transparent about your expectations and code of conduct, it can help lessen the possibilities of misconduct taking place.
3. Define Workflows & Promote Collaboration.
Rules work best when everyone understands they are in place and the steps that are taken to ensure they’re upheld.
When onboarding employees and explaining the brand rules from day 1, employees have a better shot at avoiding poor choices in the future.
Another great business brand management tip is to promote collaboration within your company. The more that teams work together to accomplish the business objectives, the more seamless the brand identity becomes.
4. Make Customer Experience Your Main Priority.
Perhaps the greatest way to maintaining a positive online reputation is the build your business model from the eyes of the consumer.
Brand management is typically a proactive policy created and evolved from the business, while customer experience is informed by customer interactions. By centralizing the customer experience so it can feed into the organization, you can develop your brand based on valuable customer insight.
Essentially, by focusing on customer experience first, then creating purchase funnels around their journey and experience, you can convert every customer into a happy customer.
To discover ways in which you can power up your brand management and become a more responsive business, contact MyCleanRep today for a FREE brand management consultation.