Brand, Product and Industry Mentions
Although tracking all online mentions of your brand for brand monitoring, you’ll also want to consider tracking mentions of your industry as a whole, as it can also affect your bottom line.
By tracking industry talk, you can help shape a new marketing campaign to persuade the negative narrative circling around.
Executive Mentions
If your company has any key investors, well-know CEOs, top engineers, or even thought leaders in the marketing space, make sure you’re monitoring the conversations around them.
Same for any C-level executives. Monitor any online mentions about your C-level executives to ensure they align with your business morals and maintain your code of conduct in the digital space.
External Link Acquisitions
You may not be aware of what these are, but they are one of the most common SEO strategies, terms and tactics for building the authority of a website.
It’s easy to refer to another website by not even mentioning their name, just simply linking to their product or service page.
When you receive a link from another website, it’s an incoming link or “external” link that has been built to your site.
While external link building is oftentimes great, sometimes they can be packed with spam or negative mentions about your brand.
Routine monitoring of your incoming links should be a part of your brand monitoring solution and strategy.
Industry-related Publications and Influencers
Keeping up with industry trends is a must in today’s fast-evolving, technologically savvy market.
Consumer trends seem to change by the day.
As a business owner or top-level executive, it is your responsibility to monitor conversations in your industry.
Check out what the competition is doing, what consumers are asking for, try a new social media platform while its in its infancy, etc.
For example, companies who embraced TikTok were innovative and ahead of the curve. It allowed their revenue to soar.
Beyond your industry, looking at related terms in the wider press is important too. A crisis, for example, can cause damage by association, so make sure your brand monitoring strategy includes monitoring any business partnerships.
While there are many tools use for brand monitoring, at MyCleanRep we use the following tools and manual search management to monitor your brand’s online mentions.
- Google Alerts
- Google Search Console
- Ahrefs
- LexisNexis
- TweetDeck
- Majestic SEO
